Microencapsulated fragrances improve the performance of the fragrance. By encapsulating the perfume in production facilities, the fragrance is preserved during washing processes, the microcapsule resists the high temperatures of the washing machine, the stress of the centrifuge and the subsequent drying. Trapping the fragrance within the fabric, the microcapsules release the fragrance constantly and continuously. The same technology is used in the fragrance of air fresheners.